Gluten-Free Sales Soar at Roche Bros. Locations

Roche Brothers. Credit: Patch file photo.
Roche Brothers. Credit: Patch file photo.

By Danielle Masterson

Gluten-free products are increasing in popularity at Roche Bros., the Wellesley-based supermarket chain.

The supermarket announced Tuesday that sales in its dedicated, expanded gluten-free section have grown by double-digit percentages.

"Our customers are expressing a growing concern about gluten sensitivity," said Paul McGillivray, VP of Sales and Merchandising at Roche Bros. “Even people who haven't committed to a gluten-free diet are experimenting with reducing intake and trying gluten free items as part of a healthy diet."

Each of the chain’s 18 Massachusetts stores were revamped last fall to include its own dedicated gluten-free section, which includes products by King Arthur, Betty Crocker, Glutino, Annies, Bob's Red Mill, Schar, Lundberg, Enjoy Life, and Pamela's.

Roche Bros. also has new brands like Barilla gluten-free pasta; Aleia's stuffing, croutons and breadcrumbs; Bops chips; Notta Pasta; I Heart Keenwah snacks; Wow cookies; and Benito's chips.

"Selection and convenience are incredibly important to our customers," said McGillivray. "But for a long time, people on a gluten-free diet didn't have many choices, and it took a lot of effort to search out safe and palatable gluten-free options. We're changing that."

In addition to the gluten-free section, Roche Bros. also offers gluten-free products throughout the store.

According to the NPD Group, a global marketing research company, almost 28 percent of consumers look for gluten-free foods when grocery shopping; and gluten-free product sales are expected to exceed $6.6 billion in the next three years.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »