VIDEO: Seniors Flash Mob Roche Bros for World Elder Abuse Awareness Day

Friday was World Elder Abuse Awareness Day, and Ethos used a unique way to highlight the day.


June 15 is World Elder Abuse Awareness Day and to mark the occasion, a group of senior citizens performed a flash mob dance at to draw attention to the physical, emotional or sexual abuse, financial exploitation, neglect, abandonment or self-neglect that many seniors secretly face."

Around 10 a.m. on Friday, Ethos staff, volunteers and seniors stopped what they were doing at the supermarket to bring awareness to elder abuse.

Daily in Massachusetts, there are 54 reports of suspected elder abuse (20,000 per year), according figures reported in 2011 by Mass Home Care, an elder services advocacy group.

In Boston alone, there were more than 7,000 cases of suspected elder abuse reported from 2008 to 2012, according to Ethos, who is responsible for Protective Services for the city of Boston.          

"The first of its kind in the Boston-area to feature seniors - the World Elder Abuse Awareness Day flash mob was planned and rehearsed for weeks by Ethos and the seniors in order to grab people’s attention. We think it did!" said Raymond Santos, Community Relations Director for Ethos.


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